We are dreamers and doers.

No matter our background or belief, we are united in the hope that we can build a radically different future through passion, empathy, optimism and the power of people.

NOW is a place for anyone, anywhere to create action. Where you can BE YOU and BE USEFUL.

Strategic approach

We look at the world through a combination of art and science and tech, informed by indigenous wisdom and catalyzed by grassroots energy.

WHAT DOES THAT MEAN?

Indigenous Wisdom

Native communities have the roadmap for living in symbiosis with nature. It is imperative that we use generations of indigenous wisdom to reshape our path forward. How can we create a future that cares as much about our relationship to the earth as our economic growth?

People power

All movements worth making start with the people. There is nothing ordinary about the energy and enthusiasm of “ordinary” people committed to the possibility of change. How do we catalyze the energy that exists within the climate justice movement and grow the movement to meet the scale of the crisis?

Art

Art has an unparalleled ability to create and change energy. To shape minds, touch hearts and move bodies. To make you feel something and feel a part of something. How can we weave creativity into the climate movement to unlock exponential impact?

Science

Science has a role to play in understanding and mitigating the climate crisis. However, we recognize that “science” can be misleading, mispackaged, weaponized and used for ill. Our commitment is to honoring the work of scientists making change and building a radically different future, and infusing that work with our holistic approach.

Technology

The responsibility of NOW as a tech product is to provide people with a simple solution that helps them 1. measure and 2. grow their impact. We have built the infrastructure of an app where our community has power over their subscription and over how they impact the world. We acknowledge that the crisis is bigger than any single solution that exists, so how can technology enable us to push the boundaries of what is possible?

NOW Team

Eric
Doak

FOUNDER, CEO

Xiuhtezcatl
Martinez

FOUNDER

Tamara
Roske

FOUNDER

Ali
Williams

CMO

Max
van Kuyk

HEAD OF PRODUCT

Natalia
Kowaleczko

DESIGN LEAD

Sebastiaan
van Kuyk

LEAD DEVELOPER

Malia
Hullman

COMMUNITY STRATEGY

Jordi
Castella

DIGITAL MARKETING

Rebecca
Frolova

JUNIOR DESIGNER

Jeroen
Jagt

FULL STACK DEVELOPER

Jaiia
Cerff

IMPACT DEVELOPMENT